NEW YORK, September 27, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Neustar, Inc., a trusted, neutral provider of real-time information services, has joined DPAA as a member. Neustar helps global organizations guard and grow in today’s connected world by offering Risk, Security, Marketing and Communications solutions.
“Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge,” said Barry Frey, President & CEO of DPAA. “We welcome Neustar as a member and look forward to working with them to grow the DOOH industry.”
“Neustar is an expert at understanding and connecting people, places and things,” said Julie Fleischer, Vice President, Marketing Solutions, Neustar. “As today’s marketers get smarter about using location as a way to serve targeted, personalized messages and measure marketing’s impact, we’re thrilled to be at the forefront of powering digital out-of-home solutions. We’re excited to work with DPAA and its members to deliver the most relevant and personalized connected experiences online, offline and out-of-home.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.