Midwich has officially launched an update to ‘the UK’s largest multi-technology experience facility’, unveiling a refreshed experience centre within its 50,000sqft Innovation House. The enhanced space showcases the latest technologies and offers immersive, interactive experiences across LED, image processing, workplace solutions, residential AV, home cinema, pro audio, lighting, security, rental fleet, and events technologies.

Since 2021, the Bracknell-based experience centre has welcomed more than 3,000 visitors each year. Building on that success, the latest update introduces new technologies and spaces – including a fully equipped content creation studio that allows partners to produce, record, and broadcast professional content.

Tyrone Zagnoiev, experience centre manager at Midwich Ltd, said:
“Innovation House is more than just a showroom – it’s one of the few places in the country where you can experience the very latest technologies from across the entire AV industry. It goes beyond focusing solely on areas like LED or UC, offering insight into the full portfolio across Midwich brands, from cinema to projection, retail, and so much more. You don’t need to travel the country visiting several sites to see all the different technologies anymore when you have them under one roof.

“It embodies our commitment to taking technology further, enabling tomorrow, and bringing people together. Visitors can host their own events, book training rooms and meeting spaces, test ideas in real-world settings, and make confident choices with the guidance of Midwich UK&I companies, whose expertise spans technology areas.”

The refreshed experience centre introduces a series of enhanced technology zones designed to inspire, educate, and engage. Highlights include a Drone Zone with projection mapping to showcase both technologies in action; a Microsoft Teams Signature area powered by Copilot, demonstrating the next generation of AI-enabled collaboration; and a UC&C Room featuring two complete room setups provided by Ashton Bentley. A Command and Control area incorporates Drone Command technology, while the Retail Zone brings interactive projection mapping to life. Visitors can also explore the Pixel Pitch learning area by Absen, and a newly designed stage area for live presentations, training, and events.

The experience is further enhanced by the introduction of X2O One Room, providing a first for Midwich by enabling remote participants to dial into events and training sessions in real time – ensuring nobody misses out. The launch also unveils the new XR Production Zone, delivering a true wow factor and setting a new benchmark for immersive technology experiences.

From interactive demonstrations across multiple technologies to vendor and integrator support that enables hands-on testing and problem solving, every aspect of the experience centre is designed to accelerate projects and inspire creativity.

Greg Bennett, general manager at Midwich UK&I, said:
“The experience centre at Innovation House continues to develop as a powerful platform connecting Midwich, our partners, and customers. It stands as the home of innovation, collaboration, and inspiration for the AV industry – a place to inspire, engage and educate the AV community. Through immersive customer and partner experiences, we’re driving growth and opportunity for the whole industry, helping shape the future of technology together.”

Book a demo or tour today to explore the fully upgraded experience centre at Innovation House and discover how Midwich’s expertise can support projects of any scale.

Visit https://innovation-house.com/ or contact our sales team on info@midwich.com