LG Business Solutions USA has launched the first 4K Ultra TVs designed specifically for the hospitality market with NanoCell display technology. LG’s UT770H series of Pro:Centric smart hospitality TVs brings LG’s LCD TV display technology from the consumer market into the hotel room for the first time. These new hotel TVs leverage the power of LG’s NanoCell IPS technology panels to deliver impressive picture enhancements, color accuracy and wide viewing angles to LED-backlit LCD TVs.

LG’s proprietary NanoCell technology uses nano particles (each roughly one nanometer in size) to absorb surplus wavelengths of light, enhancing the purity of colors on the screen while expanding the color gamut and ensuring consistent color performance from any angle. To match the stunning visuals with excellent audio performance, each model utilizes DTS Virtual:X, a new audio optimization technology that analyzes incoming signals in real time and adjusts output to provide the perception of surround sound from a two-channel system.

Available now, the new NanoCell Pro:Centric Smart Hospitality Series is available in 49-, 55-, 65- and 75-inch class models. Each can be wall-mounted with VESA-compliant mounts, and the displays themselves measure just 2.5 inches deep and ship with a base that measures 11.9 inches deep.

Here’s a video of the NanoCell TV that we shot at New York Digital Signage Week.

LG’s Pro:Centric Direct Application is designed to enhance the in-room television experience for hotel guests. Guests can locate available TV channels or access over-the-top smart apps, check on the daily weather and review available hotel amenities.

Each Pro:Centric Smart Hospitality Slim UHD model includes webOS 4.5, HDR10 Pro video processing, Tru 4K Upscaler, high refresh rate, UHD resolution of 3840×2160 pixels, edge backlighting and 400 nits of brightness. Connections include HDMI 2.0 and USB 2.0 inputs, and optical audio out, 3.5mm line out and RS232C for control and service.

In addition to the UT770H smart TVs, LG will be expanding use of NanoCell displays across its entire portfolio of 4K UHD hotel TVs, including the UT577H, UT567H and UT347H series coming later this year.

Everything is here.