Jupiter Systems kicked off its 40th birthday celebration with three upgrades to its business: a new brand identity, a redesigned website and an enhanced channel partner program.

“Our new branding reflects Jupiter’s evolution while also acknowledging the reasons our global base of customers and partners trust us with their business,” explains Justin Shong, Jupiter vice president of global sales and marketing.

Visitors to Jupiter.com will now be able to navigate to technology insights, enhanced product information, market segmentation details and product photography.

It has been 40 years since this independently owned, Silicon Valley company got its start. From the beginning, Jupiter says it pushed industry boundaries, always looking beyond what was “industry-standard.”

Established in 1981, the company took shape when its founders began working with the UCSF School of Medicine on a way to simultaneously stream multiple sources of video content on a single display. Their innovative solution established Jupiter as the pioneer of real-time collaborative visualization technology.

“For forty years, Jupiter’s goal has always been to exceed industry — and ultimately, customer — expectations,” says Jupiter CEO Sidney Rittenberg. “The enhancements we’re announcing today signify our continued trajectory of innovation—a path of progress I’m excited to share with our customers and partners.”

Here’s their complete story: https://www.jupiter.com/about/.