HOLOPLOT announced the appointment of Jocelyne Bückner as its new head of marketing. Based in Germany, Bückner brings over 15 years of marketing experience gained in various senior positions, including her latest leadership role at d&b audiotechnik as director of brand and corporate communications.

Reporting to HOLOPLOT CEO, Roman Sick, Bückner explains that she had taken notice of HOLOPLOT and its rise in the market, but what convinced her to join the company was experiencing the X1 system live for the first time.

Handling both the experience-focused initiatives and the more practical “nuts and bolts” marketing aspects of HOLOPLOT product launches, Bückner is looking forward to taking the brand to the next level. “All the elements within the department represent a culmination of my experiences from prior roles. I’m thrilled to be able to work with a company where I can have my hands on everything,” she says.

Bückner says she will strengthen the marketing team’s continuing role in building the HOLOPLOT brand for the long term and nurturing it to further strengthen its reputation as a leader in the audio industry.

“We will be unveiling several new products across diverse markets, so the primary goal is to effectively communicate all our initiatives,” said Bückner. “The industry has started to recognize the full power of HOLOPLOT technology, and that the value derived from it can lead to enhanced business outcomes, yielding more than just experiences, but increased revenue as well.”

With her experience in scaling up marketing functions, HOLOPLOT also aims to expand its partner marketing program, facilitating mutual growth between the company and its partners.

Bückner is joining the rest of the HOLOPLOT team at ISE 2024.