Extron has promoted Michael Bax to director of national sales and Mike Griffin to business development director, USA & Canada. The appointments reflect the company’s focus on expanding growth and customer engagement across North America.

Bax, who joined Extron in 2007, previously held roles in customer support, account management and sales. In his new position, he will lead teams supporting Extron’s reseller and consultant partners.

Griffin began his Extron career in 1999, later returning in 2010 after working in business development elsewhere. He now leads a team focused on corporate, federal and government end users, providing design assistance, technical support and training.

“Mike and Michael have each contributed significantly to Extron’s success over the past two decades,” said Casey Hall, chief marketing officer at Extron. “These well-deserved promotions reflect the impact they’ve had on our business and our confidence in their ability to guide our teams through the next phase of growth.”