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Welcome to this series highlighting some of the manufacturers and brands that will be featured on the show floor at ISE 2025. As we gear up for the event, we wanted to share a preview of what these companies are bringing to the table — from new products to insights about their focus for the show. These conversations offer a closer look at what you can expect and a chance to get to know the people behind the brands before the doors open in Barcelona. This interview is with Shure’s Susy Liem, VP, product management, conferencing.

Q: Why is Shure exhibiting at ISE this year?

A: ISE is a unique show to connect with partners, customers, and friends from the AV industry. We’ve been exhibiting for many years, and we are excited to be in Barcelona as a Sponsoring Show Partner. We’re thrilled to showcase how we support IT and AV professionals giving them the best tools to thrive.

Q: What trends do you think we’ll see on the show floor, and how is your company positioned to capitalize on these opportunities?

A: This year we’ll continue to see a lot of emerging technology for the modern workplace, including advanced AI tools for collaboration. This remains a crucial aspect for businesses and higher education organizations. Superior audio is essential to enable consistent interaction with AI tools like Microsoft Copilot. Our solutions will show how companies can ensure the highest levels of team’s collaboration and productivity while users enjoy the best meeting experiences.

Q: What new products or solutions are you showcasing at ISE, and how do they address current industry challenges?

A: We just announced three innovative solutions for collaboration that we’ll be displayed at ISE: the IntelliMix™ Room Kits for Microsoft Teams meetings, the expansion of Microflex® Wireless (MXW) neXt with 4 and 8 channel configurations, and new Microflex (MX) Loudspeakers and networked amplifier for conferencing. All these new solutions are designed to tackle the industry’s most pressing challenges, catering the demands of IT teams and AV professionals. They offer seamless installation, user-friendly interfaces, superior performance, exceptional quality and streamlined workflows and management, all while maintaining rigorous security standards. We develop our products with the needs of our customers at the forefront, demonstrating our commitment to pushing the boundaries of technology.

Q: How is your company expanding its global presence besides exhibiting at ISE 2025?

A: As a global company with a strong presence across the Americas, EMEA, and Asia, Shure is continuing to broaden its reach beyond exhibiting at ISE 2025. In celebration of our centennial, we are actively participating in a variety of tradeshows and regional events worldwide. To stay updated on our activities, follow us on our social media channels, visit shure.com, or connect with your regional Shure representative for information on local events and initiatives.

Q: Why should ISE 2025 attendees visit your booth?

A: ISE 2025 attendees won’t want to miss our unique booth at this year’s show. Visit us at booth 3N300 to explore a century of ground-breaking audio innovation, and to experience first-hand the latest advancements in technology for collaboration and large-scale productions. Join us for an immersive journey through our pioneering history and discover what’s next in the world of audio.

Q: Anything else you’d like to add?

A: At this year’s edition we’ll also have the Innovation Lab, an additional space where visitors can get a unique experience to get hands on with key products, deep dive into technical features, listen to daily workshops and have more conversations with the Shure team. The Innovation Lab is located in Area CC4, Room 4.2