Beeyond Media today announced that it has joined forces with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH). The integration will extend Beeyond Media’s extensive DOOH inventory, which spans over 17 countries, even further by adding hundreds of thousands of premium screens across the United States, Canada and Latin America. The partnership will allow Beeyond to expand its customized solutions and offerings tailored to the objectives of each client across a broad range of locations while also strengthening Place Exchange’s position as a “trusted and reliable” programmatic partner for DOOH buyers.

Beeyond Media’s platform offers a number of services, including strategy, media planning and execution to orchestrate impactful advertising campaigns on electronic billboards and other digital displays.

Forecasted to reach $58.67 billion globally by 2030, it is no secret that the DOOH market continues to be one of the fastest-growing channels in the advertising industry. Many advertisers are seeing DOOH as a powerful channel for reaching new audiences, specifically Gen Z. A recent study proved that Gen Z prefers OOH ads over all other ad formats, with 55% of Gen Zers having a positive view of OOH ads. By marrying data with innovative, creative approaches, the partnership between Beeyond and Place Exchange will give global advertisers a broad range of opportunities to deliver targeted advertising campaigns on electronic billboards and various other digital displays globally across highways, elevators, malls, airports, trains, taxis, heavily trafficked streets and more. 

“As the digital out-of-home industry continues to grow, we need to get more creative in the ways we reach audiences, and it shows in the huge increase in demand we are seeing from brands,” said Alejandro Donzis, CEO of Beeyond Media. “We’re excited to partner with Place Exchange to be able to add another dimension to our offerings and further the opportunities for brands to think out of the box on their next campaign.”

“This partnership introduces Place Exchange’s premium inventory and market-leading technology to a new universe of buyers in both the US and international markets including Canada and Latin America,” said Ari Buchalter, CEO of Place Exchange. “Beeyond is bringing exciting new innovations to DOOH, and we are thrilled to work together in opening up new possibilities for buyers and more revenue for sellers.”

Beeyond Media says it’s had a milestone year and has set its sights on becoming “the premier global DOOH company” in a growing market by offering not only access to screens strategically positioned for maximum impact but also a wide range of complementary services such as media planning and campaign execution for its clients. Most recently, the company launched its audience segmentation tool, Beeyond TrueReach, which sources data and information from leading providers, arming clients with the insights to execute “highly effective and targeted” DOOH campaigns.