Volume 5, Issue 2 — January 25, 2019

BuyersClub — Volume 5, Issue 2 — January 25, 2019

January 25, 2019 | Volume: 5 | Issue: 2

ISE is quickly approaching, and our team is super excited to be in Amsterdam to cover the ENTIRE show. You’ll be able to find thousands of product videos and hundreds of articles at rAVePubs.com/ISE2019. Content is already being published!

Speaking of ISE, there’s tons of news surrounding the show that you can find below: SDVoE announced its education schedule and many companies are already announcing products to be featured at the show. And if you need some advice on how to achieve all that is physically possible at ISE, be sure to read the blogs from Gary Kayye and Scott Tiner.

Sara Abrons, Editor, asked me two years ago as my first ISE was approaching if I knew how to layer clothing. I thought that I did — I will be honest. But I learned very quickly in Amsterdam in February how to do it much better.

Enjoy the issue!

-Jacob Blount

COLUMNS

+ ISE 2019 Simplifies Show with Six Tech Zones — You NEED to Read This Before Going [Gary Kayye]

There are 15 halls at ISE 2019 in Amsterdam 5-8 February and show management has worked year after year to try to find a way to help visitors, well, visit. It’s LITERALLY impossible to go to the show and stay all four days and see the entire show floor. But for those of you lucky enough to be going to Amsterdam, ISE has divided the 15 halls into six tech zones.

+ ISE: Create Real Value From Your Trip [Scott Tiner]

I have written previously about the value of attending ISE, but I still think it is a hard sell for people both in the educational sphere and those in the consultant market. Even though the expense difference is marginal, the idea of leaving the country really makes people question the trip. I think you should take an approach that covers more than just walking the show floor. When I approve travel to trade shows for staff, I always make sure the employees are putting as much time into training and conference sessions as they are visiting the show floor. Being able to return home and talk about what others are doing, as well as the new technology, provides true value.