Volume 13, Issue 4 — February 19, 2020

February 19, 2020 | Volume: 13 | Issue: 4

Hello, everyone! Welcome home if you’re like us and are trying to get back into the swing of things after attending ISE 2020. We are still busy bees — titling all of the videos that we took of the products we saw on the show floor. And that is no easy feat! Feel free to visit our microsite to see our coverage and our progress. Not to toot our own horn or anything, but I’d say we’re doing a pretty good job.

I have two columns for you on this fine Tuesday, so please enjoy this AV-over-IP update from Adam Cox of Futuresource Consulting. He brings up the eternal question: Will AV-over-IP ever truly be the standard when technology continues to achieve mass-market acceptance? Plus Scott Tiner writes about how to effectively reach new customers.

In other news, Extron has a few new products and offerings for you to peruse, Atlona has a new matrix switcher, BrightSign is shipping BSN.cloud with its CMS partners, and much more.

Enjoy this jam-packed post-show issue! And wish me luck as I plead to finally adjust back to EST on this bella notte.

— Steph Beckett

COLUMNS

+ An AV-Over-IP Update [Adam Cox]

Low-latency AV-over-IP solutions are on the rise across a range of key verticals, presenting clear advantages over competing technologies. Yet, technology continues to struggle to achieve mass-market acceptance.

+ Effectively Reaching New Customers [Scott Tiner]

I believe that any industry is an ecosystem where we all need each other. Manufacturers need reps, reps needs integrators, integrators need designers and designers need customers. You could draw lines between all these groups showing their interdependencies. Therefore, as a customer, I need to be sure I am giving manufacturers, designers and integrators the opportunities to show me what they have to offer. So, I have developed several suggestions for people who are trying to break in with a new customer or even break into a new vertical.