PPDS, the exclusive global provider of Philips Professional Displays, has appointed Jeroen Feldman to its European Technical Sales team as Solution Manager for direct view LED (dvLED) technologies.

Feldman brings years of experience with indoor and outdoor AV installations, supporting projects across retail, corporate and entertainment markets. His past work includes deployments at shopping malls, conference centers, boardrooms and high-profile venues such as the Johan Cruyff Arena in Amsterdam. He has also supported live event integrations for music festivals and touring bands.

Based at PPDS’ Amsterdam headquarters, Feldman reports to Jan Van Tieghem, director of technical sales support for EMEA. His role will focus on supporting seamless installations of Philips dvLED products throughout Northern Europe.

The appointment follows ongoing growth in PPDS’ LED portfolio and broader expansion in the professional AV space. Recent dvLED projects include installations in the hospitality, transportation, and sports sectors — most notably, the redevelopment of FC Barcelona’s Camp Nou Stadium.

At InfoComm 2025, the company unveiled the Philips Unite LED 6000 Series, a 135-inch foldable, height-adjustable dvLED display designed for classrooms, lecture halls, and meeting spaces. The product features a motorized trolley for storage and positioning flexibility.

“PPDS people are known for both innovation and the first class through sales support they aim to bring for partners and customers,” Feldman said. “What the company has achieved, still a relative newcomer in the direct view LED space, has been quite phenomenal and is a real testament to the teamwork that I’m now a part of. With my knowledge and background, I will be working to help the company to achieve its ambitions as a global leader in innovative LED solutions.”