At CEDIA Expo, JVC announced a new line of projectors that scale 2D content to a 4K signal with a technology now called e-Shift2 (formerly called e-Shift). JVC’s new lineup are the Procision Series DLA-X95R, DLA-X75R, DLA-X55R and DLA-X35, marketed by JVC’s Consumer AV Group, and the Reference Series DLA-RS66, DLA-RS56, DLA-RS4810, DLA-RS48 and DLA-RS46, available through JVC Professional Products Company. All are 3D-enabled and all except for the base models in each series offer e-shift2.

Introduced last year on four models, e-Shift upconverts and scales 2D HD content to a 4K signal (3840×2160) and displays it at full 4K resolution. Compared to a Full HD (1920×1080) image, that’s twice the horizontal and vertical resolution and four times the number of pixels — over 8 megapixels. This year’s upgraded e-shift2 technology, available in seven models, provides higher native contrast in combination with a new polarizing wire grid engine.

In other enhancements, new 2K to 4K scaling technology using proprietary JVC algorithms replaces a two-band filter with an eight-band filter to apply more correction to more areas of the image. This delivers, according to JVC, a noticeable improvement with any compatible 2D signal. To optimize performance for different content, this Multiple Pixel Control offers five preset modes plus Off.

In this new lineup, the native contrast has been improved in most models through the use of a new polarizing wire grid. The flagship DLA-X95R and DLA-RS66 offer a 130,000:1 native contrast ratio. The DLA-X75R and DLA-RS56 offer 90,000:1 native contrast, and the DLA-X55R, DLA-X35, DLA-RS4810, DLA-RS48 and DLA-RS46 offer 50,000:1 native contrast. The DLA-X75R and DLA-RS56 have a native contrast of 90,000:1.

The new JVC D-ILA projectors will be available in November 2012 at the following prices:

• DLA-X95R/DLA-RS66: $11,999
• DLA-X75R/DLA-RS56: $7,999
• DLA-RS4810: $5,095
• DLA-X55R/DLA-RS48: $4,999
• DLA-X35/DLA-RS46: $3,499

Here are the specs.