Vogel’s Buys SmartMetals

Vogel’s just announced its intention to take a majority ownership stake in SmartMetals Mounting Solutions. SmartMetals is a well-known European-based manufacturer of floor, wall and ceiling mounting solutions for projectors, displays and whiteboards. With this majority interest, Vogel’s wants to position itself even more as a specialist in AV product solutions. It is strengthening its position in the professional market, thereby fulfilling its growth strategy.

After consent of the majority interest by Vogel’s, SmartMetals Mounting Solutions will continue to exist as an independent entity. Vogel’s Professional Solutions as well as SmartMetals both work in the same field, but both the product ranges and the different market segments are largely complementary to each other.

Gerdi Vogels, CEO Vogel’s said, “I am very pleased with this expansion for the Vogel’s group. This majority interest in SmartMetals offers a stronger market position in the growing Professional market. This combination will enable us to improve our market position and strengthen our distribution with both brands. With this acquisition, we are spreading our wings. It is going to offer new opportunities and possibilities in the B2B sector.”

Vincent Rekveldt, CEO and co-owner of SmartMetals Mounting Solutions said, “Since 2004, we have developed ourselves as a brand into a specialist in, among other things, tailor-made solutions for professional applications. We are also a leader in lift systems. This participation of Vogel’s fits perfectly in the development phase in which SmartMetals finds itself. We look forward enormously to the opportunities it offers for a joint wider deployment of our expertise and in distribution.”

Vogel’s is here and SmartMetals is here.

See also  B-Tech Debuts Pop-Out Mounts for Smaller Screens
Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..