Vogel’s just announced its intention to take a majority ownership stake in SmartMetals Mounting Solutions. SmartMetals is a well-known European-based manufacturer of floor, wall and ceiling mounting solutions for projectors, displays and whiteboards. With this majority interest, Vogel’s wants to position itself even more as a specialist in AV product solutions. It is strengthening its position in the professional market, thereby fulfilling its growth strategy.

After consent of the majority interest by Vogel’s, SmartMetals Mounting Solutions will continue to exist as an independent entity. Vogel’s Professional Solutions as well as SmartMetals both work in the same field, but both the product ranges and the different market segments are largely complementary to each other.

Gerdi Vogels, CEO Vogel’s said, “I am very pleased with this expansion for the Vogel’s group. This majority interest in SmartMetals offers a stronger market position in the growing Professional market. This combination will enable us to improve our market position and strengthen our distribution with both brands. With this acquisition, we are spreading our wings. It is going to offer new opportunities and possibilities in the B2B sector.”

Vincent Rekveldt, CEO and co-owner of SmartMetals Mounting Solutions said, “Since 2004, we have developed ourselves as a brand into a specialist in, among other things, tailor-made solutions for professional applications. We are also a leader in lift systems. This participation of Vogel’s fits perfectly in the development phase in which SmartMetals finds itself. We look forward enormously to the opportunities it offers for a joint wider deployment of our expertise and in distribution.”

Vogel’s is here and SmartMetals is here.