How Much Marketing Budget for AV Firms

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How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

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The Vertical Market Customer Buying Journey

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Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Why Digital Signage Works

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THIS IS A PROMOTED POST via MVIX Why digital signage? Because it has immediate appeal as a way to connect businesses with people, whether it’s employees, customers, patients, students or visitors. What social media was a few years ago is what digital signage is now i.e. it is a tool that businesses are fully adopting. […]

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The Results of the AV Industry’s Only Future of Collaboration Survey Are In!

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Last month, we partnered with Almo Pro AV to create a comprehensive survey that asked you the AV community — users and integrators — to tell us what the state of the BYOD (bring your own device) and collaboration (insert your own definition here) market is. The results? Most importantly, nearly everyone in the AV market […]

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Barco’s Meeting Survey Finds When Technology Doesn’t Work, We ALL Get Stressed — Duh?

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A week or so ago, I received a press release from Barco about a survey they did — it started, “9 in 10 office workers experience seriously elevated stress levels when dealing with troublesome technology during meetings.” Duh, right? Well, did you know that everyone’s stress level goes up when tech doesn’t work right — not just […]

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Our Solid State Illumination Survey Shows Most AV’ers Would Buy It

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Last month, Christie funded the industry’s first ever Solid State Illumination Survey. We wanted to know who knows what and who is buying it. Solid state projection has only been around for three years (e.g., originally only LED-based projectors) and originally only available from two manufacturers. But over the last year, nearly every major brand […]

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INFOGRAPHIC | Solid State Illumination

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We recently distributed a survey to experts in the commercial AV industry to learn about their thoughts, knowledge and exceptions on the 3-year-new technology, known as solid state illumination. The infographic below displays technology’s position in the market and some of the challenges the market faces with the new projection technology. Infographic Sponsored by: Christie

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[INFOGRAPHIC]: Wireless Connectivity Fueling the Latest Wave of the Audio Renaissance

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At CES 2016 in Las Vegas we are sure to see that wireless connectivity is rapidly becoming a standard fit on a wide range of audio devices. This is a reaction to the consumer demand for both the playout of music from smartphones and from streamed music services such as Spotify. Futuresource research reveals that […]

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The Future of Display Industry Trends- Survey Results

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Recently, Display Central asked its readers their thoughts on some of the trends in professional and consumer display-based products. A survey was sent out containing ten questions; the original questions and answers along with comments can be found here. Many of the questions focus on display-based technology five years in the future and how respondents […]

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INFOGRAPHIC | The Future of Display Industry Trends

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Display Central recently asked their readers about the trends in professional and consumer display-based products. The survey and answers can be found here. We have created an infographic detailing the questions and survey results – an insider’s look at the future of some display industry trends. If you have any questions, be sure to let […]

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PMA’s Tracking Service Shows Top-Selling Projector Models in June Include Epson, InFocus and Mitsubishi

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PMA Research has posted its most recent Projector Tracking Service results to the “Top-Selling Projectors” area of their website and we’ve created an infographic to help you graphically see the Top 5. For more than 15 years now, PMA Research has collected monthly sell-through data from leading North American projector dealers, retailers, web resellers and […]

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PMA Releases April’s Projector Sales Reports

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PMA Research, the worldwide market information experts on front projectors, has posted its most recent Projector Tracking Service results to the “Top-Selling Projectors” area of its website. For more than 15 years now, PMA Research has collected monthly sell-through data from leading North American projector dealers, retailers, web resellers and distributors. Its Tracking Service family […]

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