How Much Marketing Budget for AV Firms

How Much Marketing Budget for AV Firms

How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company …

Top House of Worship Ads of 2018

Top House of Worship Ads of 2018

Five years of highlighting the best, touching on the worst and recommending some serious advertising changes for the audiovisual industry around the House of …

Church Technology Conferences

Church Technology Conferences

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then …

The Future of Selling Service to Churches

The Future of Selling Service to Churches

It’s all in the fine print. Most people won’t open up new gear and grab the owner’s manual and warranty information and spend the next two hours pouring …

NAB, EDU and HOW

NAB, EDU and HOW

A couple weeks ago I wrote a blog that relayed the top 5 reasons that you, as an AV professional, should go to NAB. The first of those five reasons was end …

Agile Marketing for the AVL Industry

Agile Marketing for the AVL Industry

Reaching the house of worship market with your marketing message requires a new set of marketing skills and tools that have been widely adopted by software …

Top House of Worship Ads of 2016

Top House of Worship Ads of 2016

In the third year of this round up of my pick for the Top House of Worship Ads, 2016’s contenders were few and set far apart from the white noise of bland …

The Four Uses of 4K Video in Churches

The Four Uses of 4K Video in Churches

I made a prediction in 2014 here at rAVe that 4K video would start to become the normative in large, multi-site churches by 2020. I think I’ll still be …

Thou Shalt Know Thy Audience

Thou Shalt Know Thy Audience

A casual perusal of the house of worship facilities and technology magazines is enlightening: the majority of advertisers push marketing pablum to reach every …

Vision Drives Church Budgets

Vision Drives Church Budgets

“We’re a church with a limited budget. How much budget do we need for this gear?” “We have ‘this amount’ of budget, what technology do you …

The Future of Selling to Churches

The Future of Selling to Churches

As an entrepreneur, I’ve discovered, lived and taught that change is a constant. When I started consulting with churches, the focus was on audio, video, and …

The Day the AVL Industry Changed

The Day the AVL Industry Changed

One need not envision a distant future of me-too products and companies vying for market sales when considering the future of the AVL industry. Our future is …

An Open Letter To The A/V/L Community

An Open Letter To The A/V/L Community

I want to start with an explanation and end with an apology. As a veteran of the A/V/L industry and the house of worship market as a former pastor, I wanted to …

Social Media – Digital Word-of-Mouth

Social Media – Digital Word-of-Mouth

In the not-too-distant past, I knew of a systems integrator that boldly listed their “Top 10” clients on the back of their sales sheets. They were 10 …

The Buying Cycle of Churches

The Buying Cycle of Churches

Who do you sell to at a church? Who are the influencers and who makes the final budget decisions? From senior pastors to tech directors to volunteer leaders, …