Sony Announces Pricing, Ship Dates for Newest 4K Bravia TVs

sony-4k-0414At CES, Sony announced 4K TVs as part of its Bravia lineup. Sony announced ship dates and pricing for those TVs. They will ship this June and are priced starting at $2,099 for the entry-level 49-inch model. There are nine models across three different series. There are four sizes of the XBR-X850B, three of the XBR-X900B and two for the flagship XBR-950B. Pricing is as follows:


  • 49-inch – $2,100
  • 55-inch – $3,000
  • 65-inch – $4,000
  • 70-inch – $5,500


  • 55-inch – $4,000
  • 65-inch – $5,000
  • 79-inch – $9,000


  • 65-inch – $8,000
  • 85-inch – $24,999

All of the TVs offer HDMI 2.0, allowing for 4K/60p; HEVC/H.265 decoding; Sony’s X-Reality PRO technology for upscaling lower resolution content; Sony’s ClearAudio+ technology for “better than average” audio; access to Sony’s new gaming services, Playstation Now; and mobile home link 3.0, which can take a 4K output from a compatible smartphone or tablet. The mid-line XBR-X900B upgrades customers to a new form-factor, and the flagship XBR-X950B offers direct LED array lighting.

Sony also announced it will ship an updated version of its 4K media player, the FMP-X10, this summer.

See all of the specs for the different models here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at