Sony Announces Pricing, Ship Dates for Newest 4K Bravia TVs

sony-4k-0414At CES, Sony announced 4K TVs as part of its Bravia lineup. Sony announced ship dates and pricing for those TVs. They will ship this June and are priced starting at $2,099 for the entry-level 49-inch model. There are nine models across three different series. There are four sizes of the XBR-X850B, three of the XBR-X900B and two for the flagship XBR-950B. Pricing is as follows:


  • 49-inch – $2,100
  • 55-inch – $3,000
  • 65-inch – $4,000
  • 70-inch – $5,500


  • 55-inch – $4,000
  • 65-inch – $5,000
  • 79-inch – $9,000


  • 65-inch – $8,000
  • 85-inch – $24,999

All of the TVs offer HDMI 2.0, allowing for 4K/60p; HEVC/H.265 decoding; Sony’s X-Reality PRO technology for upscaling lower resolution content; Sony’s ClearAudio+ technology for “better than average” audio; access to Sony’s new gaming services, Playstation Now; and mobile home link 3.0, which can take a 4K output from a compatible smartphone or tablet. The mid-line XBR-X900B upgrades customers to a new form-factor, and the flagship XBR-X950B offers direct LED array lighting.

Sony also announced it will ship an updated version of its 4K media player, the FMP-X10, this summer.

See all of the specs for the different models here.