Have You Seen The New Digital Signage at Capital One Arena?

In the center of Washington, D.C’s., bustling Chinatown sits Capital One Arena, a popular 20,000 seat venue that has greeted over 47 million guests since 2007. Home to the Washington Wizards and Capitals, the arena hosts an average of 220 events per year.

When it originally opened, Capital One Arena had technology and amenities that were state-of-the-art. Over time, technology has evolved, and the expectations of fans have changed.

To stay relevant, executives knew they had to revisit every corner of the D.C. fan experience. The arena needed a modern flair, and the technology offerings required a significant upgrade.

In 2018, The arena kicked off a 40 million dollar renovation project to address these needs. A substantial investment focused on transforming the food and beverage experience for guests. Each concession area needed to be flexible enough to keep up with the high demands of such a busy arena. With events hosted daily, the stadium needed to change menus quickly to satisfy the many needs of patrons.

Ping HD, A full-service digital signage solutions company partnered with Capital One Arena to help solve these problems.

Working closely with the onsite concessionaire, Ping HD installed over 200 displays within the dining areas of the arena. These new digital signage displays give the venue the power to target digital content to guests in new and exciting ways.

Within each concession area, multiple digital menu boards were installed. Digital content was designed for each display to educate and inform patrons and help speed up the ordering process. The arena needed to manage and change their new menus quickly. EngagePHD digital signage software was chosen as the CMS solution for the project because staff can manage all 200 displays within a single cloud-based interface.

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Video wall ribbons were installed above concession stands to serve as dynamic branded headers. These digital headers give the concessionaire the ability to change product offerings and rebrand the stand at any time. The high impact content and animations shown on the displays help grab the attention of patrons as they walk through the concourse.

Installation of the displays started in Aug 2018. To date, 180 have been installed. The project is scheduled to wrap up by the close of 2018.

Here’s the full case study.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..