The Results of the AV Industry’s Only Future of Collaboration Survey Are In!

Last month, we partnered with Almo Pro AV to create a comprehensive survey that asked you the AV community — users and integrators — to tell us what the state of the BYOD (bring your own device) and collaboration (insert your own definition here) market is.

The results?

Most importantly, nearly everyone in the AV market is participating, with over 60 percent integrators integrating at least one collaboration system per month. And more than half of you are installing five or more a month! Who’s leading the way in integrating collaborative systems? Education and government. Corporations seem to be a bit network-shy when it comes to AV.

But, what we found most interesting was the speed at which AV-over-IP has evolved into the mainstream of the AV marker. SVSi is leading the charge (how much so, we can’t share that data with you, yet, as it’s proprietary) but companies like lesser-known iMAGsystems are garnering some attention with their wider-than-average AV-over-IP product line. And, of course, Crestron is making push, along with Kramer, Atlona, ZeeVee and a few others — each barely registered, however, when measuring product sales. So, for now, Harman’s own SVSi is dominating the AV-over-IP landscape.

And, since over 55 percent of the AV integrators are already using some AV-over-IP products, AV-over-IP will move from an emerging market in 2017 to segment that we predict will be 5 to 8 percent of the total AV signal distribution segment of the systems market by the end of 2018.

When we asked about the current state of the collaboration market, the obvious leader was Barco – with over 15 percent of the total collaboration market-share and closely followed by Crestron and their AirMedia product line (note: AirMedia uses the same AWIND chip-technology used in mush of the ClickShare line). A surprise to some might be the rapid growth of the Mersive Solstice product in 2017 which captured nearly 10 percent of the market – up from less than 2 percent at the beginning of the year. The rest of the market sees Extron and Kramer, both at less than 10 percent and a plethora of other companies who make up the remaining 35+ percent of the market. Oh, and kudos to Epson and its BrightLink Pro for being THE ONLY collaboration display product to make the cut.

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Of course, since Barco funded this survey, they wanted to know the industry’s overall satisfaction with ClickShare — no doubt, hoping to hold on to their market-leading position as they just started shipping their new 4K product, the CSE-800. Over 90 percent of ClickShare users and installers said they were at least satisfied with their choice with 67 percent saying they were “very satisfied” with ClickShare.

Here’s an infographic that tells you the highlights of our survey and, as the year 2018 moves along, we’ll share more data. But, for now, rest assured you will likely see more ClickShare domination, an emergence of AV-over-IP that will likely see some big players stake a claim to the network-based signal distribution market concept and we’re sure to see a lot of new IP-based products launched at February’s Integrated Systems Europe show as well as at June’s InfoComm and August’s Integrate shows!

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..