AV Insider Spotlight :Lawrence Siow, Principal Consultant – Thailand


Each week, I am highlighting on some of the incredible people who are in the Audio Video Industry. As this blog is mostly about AV insiders, today we are profiling Lawrence Siow .

Here is a brief intro about him.

Lawrence Siow has worked in the Audiovisual industry for over 30 years. He is currently Principal Consultant for Asia Tech Associates Co., Ltd


Please drop your questions in the comments below and I will make sure that he sees them.

1.Describe your journey in the AV industry? How did it start?

I started of as a Sales Engineer In Hwee Seng Electronics in 1983, do professional audio as a freshie, the only things that kept me going is my passion for this trade. This is in those days where digital is non existence. It is when you have to piece the individual electronics in the correct order in-order to get it working. It was alot of sweat & blood of training from my “Sifu” Amin in Hwee Seng Electronics

Later I joined ACE Equipment for EAW system, Electro-System for Nexo & Renkus Heinz system and Telex Communication for 7 years with Electro-Voice. All these years, i am involved from Pre-Sales to Post sales. In those day we do it all from sales to installations to system analysing & tuning to maintenance.
Thru the course I learn Audio Simulation software Ease modeling / Ulysses Audio Simulation modeling software. Till this day, this have helped me in my system design for audio system.

Later i took on consultancy roll with Hewshott, Cook Associates, CCW India / Thailand in the early year 2000. Since i have continued Audio Visual & Acoustic consultancy with Asia Tech Associates till this day.

2.What do you think is the challenges that are facing a new person who wants to join the industry.

In this industry is not like other profession, If you think is just a job, than you have miss it all out. This an industry that where you love your job, you fight your competition in the market and you enjoy Happy Hour at the Bar with them.
Passion is Key. The rest is how to maximise and have creativity in your AV Design

3.What are the positives of working in this industry.

It is a relatively small market but highly competitive industry.

4.What in your opinion would you change in the industry? What are the negatives that are prevalent ?

The Industry should work hand in hand and compete in design and not Cost. In Singapore, only the cheapest win. The industry should maintain a certain profit margin in-order to be sustainable.

5.Describe your ideal client? What do you wish clients to know before hiring you.

If our client believe in quality and advocates clever design. The client should know we are helping them to get the best bang for their dollar. and We plan ahead for their future needs.

6.If you were going to start over, what would you do differently ?

No, This is still a very special industry in my opinion.

[RELATED] : If you have missed any of the previous interviews, please click here.

7.Describe a typical work day for you. What are your daily disciplines?

Meeting clients on their project issues with AV Design & Acoustic issues. We do our own marketing as you are the face of your quality advice you offer to client.

8.Describe the apps and gear that you use daily which makes you more productive?

We use apps like Studio Six Digital RTA & Faber Acoustic for Quick & Easy from the Apple Ipad. The regular tools are NTI XL2 sound meters, which gives you good precision measurement.

9. How do you stay relevant in this industry.

You can be trained with the latest technology which change faster then you can learn. To stay relevant, the fundamentals of the industries, the BASICs. You must be grounded in basics and the rest will follows.

For more information about Lawrence, check out his Linkedin Profile.



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Ajish Raju

About Ajish Raju

Ajish Raju is co-founder and Chief Evangelist of Favante. He loves traveling, trying new cuisines and gadgets. Reach him at ajish@ajishraju.me