dnp Is Simply Dominating Ambient Light Rejection Screen Sales – And They Will Keep Growing (or Be Purchased Soon)


Although there are other ambient light rejection screens out there, the dnp brand and line, by our analysis, seems to be the dominating screen for that application — with over 68 percent of the installs. This carries over to both rear-screens and front-screens.

dnp arguably invented that category of screen technology. So, how does an ambient light rejection screen work? Watch this video:

As projectors have gotten brighter and brighter, lights are being left on in the room. Ten years ago, yes, an ambient light rejection screen would have helped, but wasn’t required as most projection applications were in the dark — or, at least, in dimly lit rooms.

dnpambientlight2-1026But now that projectors are regularly being integrated with 3000+ ANSI lumens, the lights are being left on — so students, meeting attendees and presenters aren’t in the dark. So, that created the need for the ability to “reject” or throw away (aka: absorb) the room lights. This is EXACTLY what dnp invented.

This company is going to keep getting bigger and bigger. And, I am shocked that someone like Da-Lite, Stewart or Draper hasn’t purchased them. Instead, a screen or two is being OEM’ed from them and branded under their US-counterparts. But look for that to change.

dnp is ripe for an acquisition and I wouldn’t be surprised if Milestone AV or even Peerless-AV hasn’t already made an offer. Plus, dnp is run by some amazing people — something you can’t always say is true in an acquisition. The dnp team is highly technical, focused and understand the value of a screen company sis highly service-based. Screens aren’t one-size-fits-all any longer.

Want to learn about dnp? Go here. And, if you want to understand the technology even more, go here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at

  • michael lisi

    If DNP is “dominating” ambient-light rejection, then Screen Innovations must be SUPER dominating ALR:

    – DNP can reject ambient light coming at it from one direction. SI can reject 85% of the ambient light from ALL FOUR directions
    – DNP was awarded a screen product award at Infocomm 2016 (given by RAVE pubs). SI won BEST OF SHOW AWARDS from AV Technology & Commercial Integrator at Infocomm 2016. Moreover, RAVE awarded Screen Innovation’s their Best Screen Product award last month at CEDIA…
    – SI does more with one customer in sales than DNP does in a whole year (this is factual).

    • Michelle Loret

      Lisi is correct. Gary, I’m curious where the over 68% of installs figure comes from. Please enlighten me.

      • Gary Kayye

        We are talking worldwide not North America

    • Gary Kayye

      The awards you reverence are “pay-for-play” awards. You have to actually pay an entry fee to even get considered for the award. Therefore, only people who pay the fees get the awards. Irrelevant awards.

      Sales figures are worldwide – not North America .

      • michael lisi

        I’m not sure I’m understanding here. It sounds like you’re saying that the best screen product award you gave SI about a month ago at Cedia was an irrelevant award? I’m not being punchy here, it just sounds like Rave is writing out of both sides of the pen a bit…

        • Gary Kayye

          No, Apologies as I wasn’t being clear and I wrote that from my iPhone using Siri. I was referring to product awards were you have to pay for an entry fee to be eligible to win an award. Your product at Cedia absolutely deserved the award we gave it and we were duly impressed. As you know, there is no pay-for entry process for our awards and we certainly do not charge money to either enter an award or win and award.

          My column wasn’t inferring that you guys don’t have a better product – I was only referring to what is existing in the market now with regard to market sales and conditions in the past. I certainly expect the future to change quite a bit because of your new ALR technology.

          And, if you would like to write an educational oriented article about the difference in your technology and those others existing in the market, we would gladly publish it!

          • michael lisi

            Got it. Thanks for clarifying Gary!

  • Paul Self

    One of my clients is presenting a post CEDIA wrap-up of technology to architects, builders, & designers. This was one of our subjects. However, the conversation included 4K, laser projectors and ALR screens for the family room. All of these add up to a 200″+ retractable screen in a fully lit family room. The final missing piece is an ultra-short-throw-distance projector that can deliver that size. Maybe it exist and I am unaware.

    • Gary Kayye

      Hi Paul! Currently, only the Sony product is and ultrashort through – however, it is very expensive. But, you will absolutely see 4K short throw products being launched at InfoComm in June and it is possible that one manufacturer will launch one at ISE in Amsterdam in February. But, as you know, the primary application for short throw projectors is commercial so it’s going to probably fall there first. Thus, colorimetry may be sacrificed a bit.

      • Paul Self

        Thanks Gary. That is the roll-out path and performance I would expect. Gotta start somewhere, right?

        IMO, 4K is driving larger displays. However, the physical constraints of getting a 100″+ flat panel into a building and on the wall (especially for existing facilities) is going to be the constraining issue. Just turning corners, getting up stairs, and through doors will be an issue. The problem is amplified for repairs that require removal, repair, and return. Many pieces of furniture are designed with this in mind.

        ALR screens, brighter projectors and ultra short throw lenses could be the rebirth of the projection solution. This is a great opportunity for commercial and residential contractors to sell a solution that needs more than just someone bolting a flat panel display on the wall.

        • “However, the physical constraints of getting a 100″+ flat panel into a
          building and on the wall (especially for existing facilities) is going
          to be the constraining issue. Just turning corners, getting up stairs,
          and through doors will be an issue. The problem is amplified for repairs
          that require removal, repair, and return.”

          This problem is easily solved by using modular small pitch direct view led screens. 0.6mm thru 1.0mm pitch modules will build-out to 104″-172″ diagonal 4K screens with little image wash-out due to ambient light. A good example of this is the Unilumin Upanel HD165″. Displays like this are the norm for meeting spaces in many parts of China – you see very few front or rear projection systems. This technology is also great for churches and lobbies where there is direct sunlight flooding in. And when you don’t need the one huge 4K screen, you can break it down into four 2K screens for use throughout the facility. The screen brightness and contrast ratios produced by direct view LED really helps to keep the meetings focused because the lighting (artificial or natural) is not an issue and you can keep the room lights up and the audience awake (even after lunch!).