Christie’s Use of SDVoE Validates Standard, But rAVe Gets Scoop Bigger Than That

The SDVoE just got the biggest endorser yet. SDVoE is currently the only off-the-shelf technology that offers a “full stack solution” for AV-over-IP.  SDVoE addresses the full seven-layer OSI network stack and offers solutions at every layer. SDVoE technology creates a flexible hardware and software platform which can enable many applications including matrix switches, KVM switches, video walls controllers and multiview image processors. It can also be integrated into sources and displays, all networkable. But beyond that, SDVoE technology paves the way for the creation of whole new classes of applications.

The chipset design came from the AptoVision reference design technology. And, so far, only small players were building SDVoE transmitters and receivers — companies like DVIGear, Aurora Multimedia, iMAG Systems, IDK, ZeeVee, etc. These companies all built good precuts, but they don’t command the marketing (and technical shift) direction a big player would. And, everyone has universally (integrators and end-users, alike) have pointed to the need for Extron, Crestron, AMX and Kramer to validate the standard.

Well, they got a biggie in that projector, video wall and LCD monitor giant, Christie Digital, just announced a line of SDVoE products called Terra  And, they made it clear that they intend to add a universal (meaning, it will work with all the above company’s products as well as their own) SDVoE input on their projectors and monitors as well as on their Spyder processors, eventually. This is big news. Barco will likely follow, then Sony (who’s already an SDVoE Alliance founding member), LG and the rest of the display market.

But, I still contend that they need one of the big signal processing companies to enter with an SDVoE product. And, if someone like Extron or Crestron used it, that would instantly make it THE STANDARD both AptoVision and SDVoE wants (and needs).

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So, when will that occur? Well, here’s a rAVe exclusive — it will be here at InfoComm 2017. I have been invited by one of those four signal routing companies to see their SDVoE line, privately, under NDA. Thus, I can’t tell you who it is, but it’s a biggie.

When that happens, the moment for SDVoE will have arrived! You can learn more about SDVoE here and AptoVision’s chip technology here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..