All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we in are on the retail side, on the advertising side, and on the corporate communications side. These are all distinct categories of digital screen media, DOOH and digital signage. This […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. I’m going to diverge a bit from content articles so that we get the industry on the same page when it comes to business models and basic on screen best practices. Why? […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. If digital signage was real estate, then the aspect ratio would be the overall shape of the lot — in the case of screens, it’s width divided by its height. Many people […]

John Curran, 1946-2014 John was an Icon in the digital signage industry, but always was behind the scenes. Mr. Curran had more than 40 years’ experience as an international IT executive. He had been the European president of two Fortune 500 Companies; National Semiconductor Corp and Control Data Corp and Group CEO of a FT […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. With a bleak grey winter across the northern hemisphere, I thought it’s time to talk about color. The basics of color can summed up by saying that there is a rainbow out […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. One fundamental question about displaying content on the screen goes back to the real estate analogy. Should there be a single structure taking up the whole display property, or is it better […]

My title of these trends has changed this year to reflect the industry morphing into something new, something connected to the digital consumer… for all screens are part of the continuity of marketing messages including the increasingly powerful pocket screen. As I reflect on last year’s predictions, (you can see here) it struck me how […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Keeping viewers interested in the content is a primary challenge of a digital signage network. For some networks, it’s a greater challenge than others. For example, keeping a corporate communications network fresh […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Changing content based on what time of day it is and what day of the week it is can critically affect the impact of digital signage content on customers and associates. The same […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. As with any good business process, gamification follows a formal design framework.  This framework identifies the essential elements of the concept and the outcomes that they generate. The gamification framework starts with […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Until recently, 90 percent of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer there. It’s about buying anything, anytime, anywhere. According to a […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Consumers today are more demanding and frustrated than ever with their in-store shopping experience. And evoking a positive reaction to motivate a shopper to buy a product in a retail store is […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. According to the Forrester Group, e-commerce accounted for 8 percent of total retail sales in the U.S. during 2012. By 2017, it is expected to account for a full ten percent of […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media/ Well is it? Your viewers might think so. Boredom — It’s the moment in time that drives us to do something better. Hopefully not better than watch your screens! Content is king […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Content for Digital Signage/DOOH has been the industry’s worst enemy.  In an upcoming article I will discuss how this directly affects consumer’s attitudes about brands on DOOH networks everywhere. I have always […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. See the other parts here. I have often discussed the idea of making the content on a digital signage network relevant. Simply put, that means constructing content to carry a company’s messages in […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. See the other parts here. One of the strongest aspects of digital signage in connecting with viewers is its ability to present an ever-changing mix of content. That, in turn, adds a level […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital signage. It is, however, important to understand that there are strategic steps that need to be followed when building a new network from the ground up. The top 10 basic steps for network success […]

Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]