Political Advertisements of the Future?

November 8, 2016

I am writing this article on the afternoon of Halloween. I spent the day running errands the get ready for the long winter that is ahead of us here in the North. As I drove around completing those errands, I was amazed with the lawns that are awash with political signs. In addition to realizing […]

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Samsung D’light

April 29, 2016

In March, I had the unique opportunity to visit Samsung Worldwide headquarters in Seoul, South Korea. An interesting note is that the headquarters are in the Gangnam neighborhood of Seoul. So, along with being able to visit the headquarters, I also was able to do the horse dance in Gangnam. For those tech geeks out […]

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A Digital Dining Experience

December 10, 2015

Several columns ago, I wrote about my experiences with digital signage in a restaurant. This experience included the use of an iPad with a credit card scanner attached. I thought the concept in an airport was very interesting. People are in a rush in airports and may not have time to wait for a waiter […]

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iOS 9: A Digital Sign

November 13, 2015

My brother had an odd experience last Saturday evening. He got into his car and before even starting it, his iPhone spoke up and told him that he was 10 minutes from his destination. The funny thing, he had not asked for directions anywhere, or in anyway indicated where he was going. The freaky thing, […]

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What is YOUR Strategy?

October 26, 2015

A couple times in this column, I have written about strategy. In those columns I have focused specifically on the strategy of the companies you are working with, and how to help them develop a strategy for digital signage. As I was clicking through some web pages over the past few weeks, reading up on […]

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Does Your Digital Signage Have a Purpose?

August 18, 2015

I have written before about how my kids are often embarrassed of me in public because I stop and stare at technology, or, even worse, ask questions and take pictures. So was the case recently on a trip when we stopped in the Big Apple. At the register there are now digital touch screens, with […]

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Metrics Count

July 29, 2015

Last month, I wrote about the need to define a strategy for your digital signage applications. As the integrator, this is as important for you as it is for the business to whom you are selling. If you sell a product and a few months later the company is wondering why they bought that product, […]

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Strategy Matters

June 25, 2015

We installed our first digital sign at Bates College over 12 years ago. About seven years ago we installed a server based system and the signs have continued to spring up around campus. Bates is a environmental-friendly institution and one of the questions we get asked is how much power it takes. We also often […]

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Don’t Implement Broken Tech

May 22, 2015

Last month, I was traveling through Newark and on an early morning flight. I got through the security line a little early, so I decided to sit down for a meal, rather than grab one and run. By chance, I walked into the Vanguard Kitchen. Needless to say, I was fascinated when I realized they […]

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Digital Signage Advertising to Captive Audiences

April 14, 2015

Over the past few months, I have spent a lot of times in hotels. Because of this time in hotels, I have also spent time in elevators and public restrooms. Both of these have begun to strike me as potentially brilliant places for digital signage. I know that the elevator signage is not a brand […]

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Are You Up For a Piece of the Pi?

February 25, 2015

The Raspberry Pi is a credit card sized computer, developed by a company in the UK. The stated goal of the company is to provide an inexpensive option for kids all over the world to learn to code. The device is amazingly inexpensive, at $25-$35 per device. The Pi runs a custom distribution of Linux, […]

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DS in the Education Market

September 22, 2014

When thinking of selling digital signage to the K-12 market, many integrators would simply walk away. We all know the budget struggles of public schools, therefore we know that there is not excess money to spend on what may be seen as frivolous. Yet, there are some things you may not know, particularly if your […]

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Digital Signage Fore the Links

August 18, 2014

The past few columns of mine on digital signage have had a similar theme — particularly, finding and understanding the small niche uses of digital signage. I also had a more subtle theme of making a digital sign worth the investment. The days of having a digital sign simply for “making announcements” has passed. Finally, […]

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Pay Attention to the Signs

July 16, 2014

As a technology person, I love to peak at installed technology whenever I get a chance. However, most of the time it is not the technology that intrigues me, but rather the USE of the technology. Personally, I believe that is what a lot of salespeople miss. Why is the technology being used in the […]

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A Lasting Memory

June 10, 2014

All of us have lost someone important to us. It is a very difficult time, soothed only by close friends, family and memories of the person we have lost. The funeral industry sometimes feels like a taboo subject, but in fact, is huge business in this country. Funeral homes, whether privately owned, or corporately owned […]

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Not Your Dad’s Digital Signage

May 13, 2014

Digital signage has changed dramatically over the past couple of years. In order to be successful in a digital signage business, and perhaps, to keep their current business running integrators need to see these changes and act on them. There should be no surprises here, this publication, along with industry experts have been talking for […]

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What Is That Sign For, Anyway?

April 15, 2014

If you have been dealing with digital signage over the past decade, you are well versed in the idea that content is king. If that is the case, then why is it so darn hard to figure out good content? These questions were circling around my mind over the past few months as I got […]

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InfoComm Offers Digital Signage Course

February 26, 2014

Several years ago, I was approached by the Dean of Faculty’s office to install a digital “poster board.” They had a little extra money in the year’s budget and wanted to use it to show off the great work of our students and faculty. They also wanted to make a bit of a splash, so […]

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Turning Digital Signage Into Ca$h

November 22, 2013

Recently, a couple of events got me thinking about some interesting and creative ways to use digital signage in our educational facilities. The first conversation was with a colleague from George Mason University. We were talking about digital signage and he was telling me that at his location the AV department has nothing to do […]

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