The AV Industry and the Power of Social Media

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Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

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Audio and Video Missing from AV Social Media

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The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

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Marketing Content to the House of Worship Market

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If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

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Church Online: AVL Upgrades Needed

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Church online: where local churches are hosting either live or video on demand services for attendees who are not at their physical church campuses. Yep, thanks to the technology the Audio/Video/Lighting (AVL) industry manufactures, a rapidly growing number of churches have taken their church services to the congregant, online. In my study of this growth, […]

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