Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]

“Brand is not what you say it is. It’s what they say it is.” That’s the observation from renowned brand thought-leader and master storyteller, Marty Neumeier, author of almost a dozen books on the subject of brands. So if they have such sway over your brand reputation, how important is customer service for your brand? […]

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

By aggregating trends from the past, we have a significant indicator of future trends and shifts in the House of Worship market. The word cloud graphic for this article lists the top 25 recurring words from all of the previous columns written here about the church market on rAVE, and they are an excellent look […]

I suppose if the Cobbler’s kids had no shoes, then I shouldn’t be surprised that the Audio, Video, and Lighting (AVL) industry doesn’t use video well to reach potential customers. And yet, here in the 21st century, I am surprised and disappointed in the spotty to non-existent use of video as a content marketing medium […]

If the products you sell are well suited for the church market, how are you using content marketing to close the distance between product awareness and a product purchase? Targeted content goes beyond the typical product features and benefits and instead identifies with the church buyer. Content is the currency companies use to communicate stories […]

Church online: where local churches are hosting either live or video on demand services for attendees who are not at their physical church campuses. Yep, thanks to the technology the Audio/Video/Lighting (AVL) industry manufactures, a rapidly growing number of churches have taken their church services to the congregant, online. In my study of this growth, […]