No matter how long you’ve been around, you can still be surprised. This Christmas season, several of our brands ran Q4 sales contests and promotions for our dealers. There’s nothing unusual about that, lots of brands run promotions for Q4. It’s Christmas, and you have to make the most of what we always hope will […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. I’m going to diverge a bit from content articles so that we get the industry on the same page when it comes to business models and basic on screen best practices. Why? […]

In my last two columns for rAVe DS, I referenced a terrific column from Keith Kelsen. Both months, I have suggested you go and read his column before you read mine. I am doing the same this month, go give it a read now if you have not yet read it. This month I want […]

Creating content for digital signage/DOOH first requires an understanding of the three different types of networks. There are three basic types of digital signage networks that determine both placement and approach to creating messages for digital signage installations: Point of Sale, Point of Transit and Point of Wait. These messages are uniquely tied to the […]