Broadsign has acquired Place Exchange, bringing together two major out-of-home (OOH) adtech platforms in a deal intended to strengthen programmatic OOH capabilities for media owners, buyers and DSP partners. The transaction includes a minority investment from Crestline Investors and gives Broadsign access to Place Exchange’s international supply network, DSP integrations and measurement tools. The combined […]

Doohly has partnered with Place Exchange, a supply-side platform (SSP) for programmatic digital out of home (DOOH), to enable Doohly-powered networks to transact natively through Place Exchange. The integration is intended to provide scale and flexibility for media owners using Doohly’s cloud-based content management system, while opening additional revenue opportunities through programmatic transactions. Place Exchange […]

Beeyond Media today announced that it has joined forces with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH). The integration will extend Beeyond Media’s extensive DOOH inventory, which spans over 17 countries, even further by adding hundreds of thousands of premium screens across the United States, Canada and Latin America. The partnership will […]