Understanding and Managing Shrinkage

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When discussing business matters with my dealer clients, most of the conversations center around finding ways to grow their revenue and increase profit margins. Ideally, we cover both. They’re both worthy objectives, and it’s something clients look to me to help them achieve. But they’re also only part of the puzzle. As important as growing […]

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Partnering With A Buying Group

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Owners, general managers and inventory managers of AV companies routinely need to consider the pros and cons of buying products either from the manufacturer or a distributor. In addition to those options, there are also buying groups: an organizing of dealers who negotiate terms with their suppliers collectively. The primary rationale for buying groups is […]

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Should You Pay Co-op Dollars for Placement?

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This can be a sensitive subject to both suppliers and resellers, so I will endeavor to tread lightly. In CE retail, co-op promotional costs are largely the norm. That’s where the supplier supports their dealers’ sales efforts with measures that can range from subsidizing advertising costs, to sell-through credits, to paying for product placement in-store. […]

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