The Full Meal Deal


What most often differentiates the AV pros who have the best reputations from the ones who, well… don’t is their ability to craft a complete experience for their clients. Accomplishing that requires a balance between the expertise needed to craft a well-designed system, the skills necessary to install it on time and on budget, but […]

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The AV Industry and the Power of Social Media


Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

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Customer Experience


I purchased a new car yesterday. While its always satisfying to get new wheels the point of this post isn’t really about the new car experience. The process of buying a car can be summarized very plainly, it sucks. I sat on an uncomfortable chair in a less than interesting showroom listening to bored sales […]

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