The AV Industry and the Power of Social Media


Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

Read more

Customer Experience


I purchased a new car yesterday. While its always satisfying to get new wheels the point of this post isn’t really about the new car experience. The process of buying a car can be summarized very plainly, it sucks. I sat on an uncomfortable chair in a less than interesting showroom listening to bored sales […]

Read more