How Much Marketing Budget for AV Firms

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How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

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Create Agreement When Selling to Churches

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When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

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How the A/V/L Industry Sees the Church Market

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“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

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Church Buyers

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A pastor, reverend and priest. No, this isn’t the setup line for a joke, but the actual titles used across multiple church denominations for clergy. Before your marketing or sales teams try to sell into the house of worship market, it’s helpful to know who today’s — and tomorrow’s — influencers and decision-makers will be. […]

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