Top House of Worship Ads of 2018

December 28, 2018

Five years of highlighting the best, touching on the worst and recommending some serious advertising changes for the audiovisual industry around the House of Worship (HoW) market has a few companies embracing the church market, but most manufacturers and systems integrators still have a lot to learn about reaching church buyers. The top House of […]

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Top House of Worship Ads of 2015

December 21, 2015

Each year, I look for the most effective ads of A/V/L gear targeting the House of Worship (HOW) market. I can tell you that, once again, the vast majority (greater than 99 percent – I’ve looked through hundreds of terrible examples) of the current ads for the HOW technology market are either A) too niche […]

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Better Products vs. Better Product Positioning

September 15, 2014

What’s more important: building a better mousetrap or simply solving the problem of mice in the house? Your answer depends on your perspective. The people living in the house simply want to not have mice in their home. The people selling the mousetrap want you to buy their newer, better mousetrap. So, who’s correct? If […]

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