Is the AV Industry Getting Soft?

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Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

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Adapt or Perish

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Everything changes and the pace of that change can be dizzying. Change for its own sake, however, isn’t always advisable. It needs to be carefully considered. A recurring trend in my discussions with consumer electronics dealers is their efforts in exploring avenues by which they can both differentiate themselves and seek new margin-building categories. Over […]

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Toss Aside Conventional Wisdom and Stay Relevant

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For an industry that leads in so many ways, the Audio/Video/Lighting manufacturers still have a lot to learn when it comes to reaching targeted prospects and clients. The dissonance from engineering to marketing is jarring. I have identified “Three Mistakes AVL Manufacturers Are Making” in this month’s Trends article, hoping to help re-frame the conversations […]

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