If you follow my Selling AV podcast here on rAVe, then this blog will be right up your alley. I haven’t done a point/counterpoint article in quite a while, but today I came across a blog shared by the NSCA about the importance of having a sales script, and honestly, I couldn’t disagree more. Full […]
Mike Tyson once said, “Everyone has a plan until they get punched in the mouth.” This quote is reasonably relevant today, as we have all taken a beating from COVID-19. Most successful firms had developed strategies years ago and have been consistently and successfully following them. However, what we’ve experienced the past several months — […]
AV install professionals like to see themselves as completely different from the mass-market consumer electronics retailers. Exterior details may vary from upscale retail storefront, or by-appointment-only showrooms and they take pains to present an impeccable image of expertise and professionalism that sets them apart from the look and feel of a big box store. The […]
A couple times in this column, I have written about strategy. In those columns I have focused specifically on the strategy of the companies you are working with, and how to help them develop a strategy for digital signage. As I was clicking through some web pages over the past few weeks, reading up on […]
If you read Part A of the Michelangelo Effect, you know it dealt with steering our AV businesses into the waters of AV/IT convergence. The words of Michelangelo seem to extremely relevant in defining just what attitude we need to adopt in order to be successful in that endeavor. In many ways, adopting that attitude […]
Your business is in a whirlwind of growth and is spiraling, looking for some way to use technology to stabilize the vortex. All of a sudden, you find yourself in a strange land of AV full of unfamiliar and inconspicuous players. Somehow, you assemble the proper combination of Brains, Heart, and Courage that it takes […]
So this is a retread from my own blog, but I wanted to see if a wider audience drew some comments. . . I was reading an article on the Tucker Tuesday Blog about Magical Thinking and it inspired me to think a little about his question of whether an AV System that lives outside of […]
