By André Luis Atique EletroEquip / AW Digital Technology changes society in several aspects, transforming how it relates, providing information, providing entertainment and evolving culture and habits. Thinking about it, holistically analyzing the hierarchy of needs of Abraham Maslow, the human being has five basic needs. For each one of them, there are related applications, […]

In the greater context of AV systems and design, Mark Coxon asked in his Tech Talk presentation for LAVNCH WEEK today, “Why do we bother with all this stuff?” There’s no ONE answer to using audio and video to tell a good story. So how do we do it? Turns out a lot of the […]

The global professional audiovisual industry will grow to more than $325 billion in 2024, from $247 billion in 2019, according to updated forecasts in the new 2019 AV Industry Outlook and Trends Analysis (IOTA) Global Summary produced by AVIXA, the Audiovisual and Integrated Experience Association. Overall, the demand for pro-AV products and services is driven […]

Customer acquisition is time-consuming and expensive, so it makes sense to treat prospects and customers as valued people when they’re looking for your brand on social media. As a person who has a great deal of understanding about the time, effort, and costs of new prospects earned through marketing, I am acutely aware of the […]

For the past two years, the ProAV audiovisual industry has been consistently trending upward, demonstrating strong demand for technology solutions that enable people to communicate and collaborate more effectively. To gauge the ProAV industry’s performance each month, the Audiovisual and Integrated Experience Association (AVIXA) created the Pro-AV Business Index in September 2016. Since then, the […]

There are over 1 billion reasons for audiovisual (AV) vendors to sell to over 300,000 churches in the United States alone; those reasons all have President George Washington on the front. And those billions of reasons are spent every single year by churches. This represents an opportunity of taking responsibility for church AV sales. With so […]

People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming maintenance on all of my audiovisual components, listing them in descending order by date.” Clever? Maybe. But practical? Absolutely. In the house of worship market, convenience isn’t a key driver for upgrades or new purchases. […]

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]

After a week-long intensive at the National Association of Broadcasters Convention (NAB), it may feel too soon to start thinking about another conference. Then again, a major reason your firm goes to these conferences is to connect with potential buyers, reconnect with existing clients and see for yourself what others in the audio, video and […]

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help decision-makers understand not only the up-front costs but the long-term investment of any technology solution. Want to know the perfect place to start? The House of Worship (H.O.W.) market. Here’s what’s […]