LED video technology will begin to surpass projection technology, spurring a wholesale replacement of projectors in the house of worship market when audiovisual (AV) manufacturers and integration firms realize the path of least resistance for churches is in modularity. The end of video projection for large venue churches is now in sight. Indeed, the wholesale […]

How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

Is it better to spend more on a higher priced technology than to go for the cheaper alternative? This is a question of the ages that has been exploited on both sides of the same coin by the marketing teams at manufacturers, seemingly forever. We’ve all had situations where the axiom “you get what you […]