SpinetiX has named Annabelle Kayye as its new national customer success and sales manager for the United States, a role aimed at strengthening support for AV integrators and channel partners across the country.

In this position, Kayye will serve as the primary contact for members of the SpinetiX Channel Partner Program in the U.S., focusing on partner relationships, resource access and channel enablement. She will also support partners in expanding their knowledge of the SpinetiX product line, identifying new growth opportunities, and maximizing project value.

“The United States is a strategic market for SpinetiX, and our partner ecosystem is the driving force behind our growth,” said Francesco Ziliani, CEO of SpinetiX. “By bringing on a dedicated, people-first resource like Annabelle, we are investing in stronger relationships, closer collaboration, and greater success for our U.S. partners.”

Kayye brings a background in account management and project consulting, particularly in digital signage solutions for workplace environments. She will report directly to Nikola Knezovic, vice president of sales.

“Annabelle’s interpersonal skills as well as her expertise in digital signage for the high impact workplace will accelerate the success of our partners across the country,” said Knezovic.