Charlotte, NC – October 22, 2015 – SnapAV’s growth story since launching in 2005 is entering an exciting new chapter. The Charlotte-based manufacturer, known for its breadth of products and award-winning website, service and support, has announced the acquisition of leading outdoor TV manufacturer, SunBriteTV.

“Our dealers are doing more and more outdoor systems, and we want to help them grow  revenue in those areas”, says SnapAV CEO John Heyman. The SunBriteTV lineup will complement SnapAV’s Episode outdoor audio products to provide dealers with a full solution for outdoor living.

Unlike banker-led financial “rollups” that have been common in the custom AV industry, SnapAV characterizes this transaction similarly to how they’ve entered a number of new product categories. Heyman indicates that in his conversations with dealers, outdoor spaces are discussed as an area of growth and future opportunity. He adds, “This acquisition represents a commitment that we’re making to the outdoors. While it’s our first major acquisition, it’s really just business as usual in terms of listening to our dealers and taking action based on what they tell us.”

SnapAV plans to sell SunBriteTV products directly to dealers rather than through the residential AV distribution channels that SunBriteTV has used in the past. SunBriteTV’s Cameron Hill comments, “When dealers purchase SunBriteTV products at SnapAV, they will be direct with the manufacturer, and their pricing will reflect that. SnapAV’s business model delivers value and service at significantly lower costs, and, as with all SnapAV products, dealers will begin benefiting from that right away”.

SunBriteTV products will become available through SnapAV before the end of the year. The company indicates that dealers will see lower prices and free shipping when buying directly from SnapAV, rather than through distribution.

Brantley Waits of Elite Audio in Columbia, SC adds a dealer’s perspective, “I know that my opportunities to sell more outdoor systems have been growing. SunBriteTV provides a better viewing experience and the safety required of electronic devices exposed to the weather. Now that SnapAV owns the best outdoor TV Company in the industry, I’m going to get the products and support I need to make the most of those opportunities.”