Loewe, the iconic German luxury consumer electronics manufacturer, today announced a significant milestone in its U.S. expansion strategy through a new partnership with ProSource, one of North America’s leading retail and buying groups for the custom integration and specialty home improvement industries. This collaboration marks a major step in Loewe’s mission to bring its heritage of craftsmanship, innovation, and longevity to discerning American consumers.

The partnership follows Loewe’s formal entrance into the U.S. market earlier this year and aligns with the company’s long-term plan to build a robust national presence. Leading the brand’s regional growth is Jeff Costello, appointed as General Manager, North America in September 2025. Costello brings more than two decades of experience in premium consumer electronics, with deep expertise in distribution strategy, channel development, and retail partnerships.

“Loewe’s dedication to exceptional quality and enduring design is what inspired me to join the brand,” said Jeff Costello, General Manager, North America. “Our partnership with ProSource will accelerate our ability to reach the right consumers—those who value performance, craftsmanship, and longevity. We’re excited to introduce the Loewe experience to homes across the U.S.”

Through its collaboration with ProSource, Loewe will gain access to a powerful network of independent retailers, integrators, and design professionals who specialize in premium home technology solutions. ProSource’s extensive showroom presence, strong membership base, and commitment to supporting trade professionals make it a strategic fit for Loewe as it enters a new growth phase.

“This partnership underscores our commitment to building Loewe thoughtfully and sustainably in a key global market,” said Aslan Khabliev, Owner & CEO of Loewe. “ProSource is an ideal ally as we establish our footprint in the U.S. and introduce our brand to retailers and integrators who appreciate enduring value, high-end engineering, and design excellence.”

Looking ahead to 2026, Loewe plans to deepen its U.S. engagement with a strong presence at CEDIA, participation at CES Las Vegas, and further collaborations within the design, architecture, and lifestyle communities. This momentum reflects the company’s long-term vision for innovation and customer experience across the Americas.

“As the best of the best in the CE and CI industries, ProSource members uniquely understand the performance proposition of selling precision built, high end products” says Jim Kozicki, ProSource VP of Business Development. “Offering the pinnacle of design and performance is a hallmark of ProSource and we are truly honored that Loewe chose to partner with us to relaunch their iconic brand in the United States.”