We are all familiar with the caveat “what you see is what you get,” and the ancillary “seeing is believing.” For years in AV, we applied this general rule to the overall display industry. We looked at an image and judged the color, contrast, and resolution … but then we would turn our attention to […]
As never before we live in a world where we are inundated with information. With IoT and all the ubiquitous connected devices at every turn it is like drinking from the proverbial firehose. Most would agree that too much is just too much. We have a challenge in the sheer quantity of information but, more […]
Suffice it to say, digital signage has evolved into a mainstream communication medium. Retail is still the largest segment, but other applications are on the ascendancy. The wow factor and experience generated on a large screen (or video wall) by a well-designed signage content spot speaks for itself. But the fastest growing segments of digital […]
Suffice it to say, it would be nearly impossible to find a place to hide or isolate yourself from the miracle (or debacle, depending on your point of view) called artificial intelligence (AI). I challenge you to find anything currently written or broadcast that does not refer or infer to AI, or derivations thereof. I […]
Following hot on the heels of my recent article (published to rAVe [PUBS]) on the implication of artificial intelligence in AV and digital signage Gary Kayye and Steph Beckett invited me to participate in a live broadcast discussion about the genesis of the article, and additional thoughts about the implications of AI on the industry. […]
By: Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C We have all heard about the 800-pound gorilla in the room and that it should not be ignored. Nobody will claim that AI is being ignored, but a significant aspect of the rapidly evolving technology is not as exposed to scrutiny as it should […]
The genesis of this article is recent research that has been done with interviews of salespeople in the tech field. Two elements stood out to me. The first is that the majority of those salespeople interviewed said that “sales is harder today than they were before.” The second and most disconcerting element was that salespeople […]
