EYE Mall Media (EYE), one of the leading US media owners, is upgrading its out of home (OOH) software management system to Key Systems’ Fusion.

The media owner needs a comprehensive management solution where it can easily integrate its CRM tools, generate reports and proposals, schedule advertising posting, manage its inventory, issue invoices and integrate into its’ financial systems. The main objectives are to streamline operations, manage sales processes efficiently and manage the financial health of the business and all of this is accomplished within Fusion.

“EYE is always looking for the most effective, time-saving and efficient systems, that will streamline not only our back office operations but provide our customers with the up-to-the-minute reporting, proposals and invoices,” says Jeff Gunderman, Senior Vice President and GM of EYE Mall Media. “We have been extremely successful and pleased with our long-standing relationship with Key Systems and are looking forward to continuing this relationship.”

After evaluating several options, EYE Mall Media decided to stay with Key Systems, upgrading from OMM to Fusion media management software.

Present in over 300 shopping malls, EYE Mall Media has an inventory of over 15,000 advertising displays across the US. The company prides itself in offering hyper-local targeted advertising and national coverage in some of America’s most iconic retail environments. To keep clients, media planners and landlords happy, EYE needs to use the best asset management tool available. Key Systems’ Fusion is the solution of choice.

Peter Woodward, Client Services Director comments, “EYE is a wonderful company to work with. We have a relationship that goes back to the start of this millennium. We understand what it needs and we have worked closely to provide a solution that will make the current upgrade easy and seamless. No media owner can afford having down time, and working with us, EYE knows that it will get the best service and a reliable software solution.”

By staying with Key Systems, EYE is saving time and money. Its staff is already familiar with the way the software works, so minimum training will be needed. Fusion’s new version comes with added functionalities and features where the client can tailor the look and feel of invoices, scheduling and reports.

Mike Dillon, Key Systems CEO adds, “Key Systems offers free software upgrade to its clients so that they can take advantage of new features and functions which are continually being added to Fusion. When EYE started using OMM, the company opted out of upgrades, choosing to stick with one version. Now EYE has chosen to upgrade to the latest version of Fusion, Key Systems is keeping its promise and migrating all data to Fusion at no extra cost.”

Fusion software can be easily expanded depending on the needs of the client. For instance, to manage its digital assets, EYE will only need to incorporate Digital Director. It’s just one quick and simple step.

About Key Systems

Originally set up in 1987, Key Systems has been developing and providing software exclusively for the Out of Home industry for over 25 years. Able to manage traditional and digital signage, Key Systems works internationally with leading media owners and agencies.

The company has offices in four locations, covering Europe, North America, South America and Australasia / the Far East.

For more information visit: www.keysystems.co.uk