SnapAV Buys Outdoor TV Company SunBriteTV

snapav-sunbritetv-feat-1022SnapAV’s growth story since launching in 2005 is entering an exciting new chapter as it buys its first display company — and more acquisitions are in the works. The Charlotte, NC-based manufacturer, known for its focus on the residential AV market as being both a manufacturer and a distributor, just announced the acquisition of outdoor TV manufacturer, SunBriteTV.

“Our dealers are doing more and more outdoor systems, and we want to help them grow revenue in those areas,” says SnapAV CEO John Heyman. The SunBriteTV lineup will complement SnapAV’s Episode outdoor audio products to provide dealers with a full solution for outdoor living.

Unlike banker-led financial “rollups” that have been common in the AV industry, SnapAV characterizes this transaction similarly to how they’ve entered a number of new product categories. Heyman indicates that in his conversations with dealers, outdoor spaces are discussed as an area of growth and future opportunity. He adds, “This acquisition represents a commitment that we’re making to the outdoors. While it’s our first major acquisition, it’s really just business as usual in terms of listening to our dealers and taking action based on what they tell us.”

SnapAV plans to sell SunBriteTV products directly to dealers rather than through the AV distribution channels that SunBriteTV has used in the past. SunBriteTV’s Cameron Hill comments, “When dealers purchase SunBriteTV products at SnapAV, they will be direct with the manufacturer, and their pricing will reflect that. SnapAV’s business model delivers value and service at significantly lower costs, and, as with all SnapAV products, dealers will begin benefiting from that right away.”

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SunBriteTV products will become available through SnapAV before the end of the year. The company indicates that dealers will see lower prices and free shipping when buying directly from SnapAV, rather than through distribution.

SunBriteTV has already been incorporated into the SnapAV website.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.
 
Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.
 
Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing.
Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.
 
He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids.
You can contact him at gary@ravepubs.com..