NEC to Show the Future of Display Technology at Next Week’s UK-Based Showcase

NEC Display Solutions will showcase its latest display technologies at the NEC Showcase LIVE 2018, immersing visitors through an experiential approach, leading them through a typical time-line of their day to demonstrate how technology enriches their daily interactions.

The NEC Showcase LIVE takes place on 16-17 May 2018 at Victoria House, Holborn in London, where NEC will welcome visitors to experience real-life scenarios, presenting the company’s wide portfolio of display technologies in collaboration with 42 solutions partners, to create fully integrated display solutions.

The Showcase will feature various aspects of a typical day as visitors follow a time-line to experience technology interactions as they Commute, Meet, Dine, Shop, Work, Learn and go Out & About.

Just a small snapshot of technology highlights include:

  • Take a stroll along the virtual high street, experience real QSR solutions as used in McDonald’s and Pod. Select your ideal rug size using POS projection in the IKEA store.
  • Enter the retail store of the future with engaging context-aware signage, POS interactive self-service, captivating social media interactions and inspirational creative signage.
  • Experience how touch and gesture based solutions linked to advertising and promotions help to increase customer engagement.
  • Innovative and engaging digital out of home signage will demonstrate powerful outreach for advertisers.
  • Interact with live 3D holographic telepresence.
  • Experience live VC and collaboration using NEC’s all-in-one meeting room and corporateconferencing solution, InfinityBoard.
  • Compare dvLED, LCD video walls and laser projection technologies, side by side, creating huge digital surfaces.
  • Chill out in the virtual reality zone and experience audio visual harmony.

Running alongside Showcase is a compelling conference programme featuring panel discussions hosted by Owen Ellis of the AV User Group regarding the implications surrounding the adoption of new technologies; and Clive Couldwell, Editor of AV Magazine leading discussions around the emergence of dvLED as an increasingly viable medium. Gary Kayye of rAVe Publications will speak about the emergence of the collaboration board in huddle spaces and will address the future of projection, suggesting that rumours of the demise of the projector have been greatly exaggerated.

“Showcase is primarily an experiential show and never before has it been more engaging as we take our visitors on a digital journey! Display technology is changing the way we experience our daily lives – as people today expect more interactive and immersive user experiences, we are setting new standards for engagement,” says Mark Taylor, display solutions manager at NEC and orchestrator of this year’s Showcase. “Visitors can directly access the expertise of our partners to find out how technology can transform the way they communicate and display information.”

This year sees the NEC team celebrating the 10th anniversary of Showcase. Regularly attracting over 1,500 attendees with ever widening appeal across both channel and end users and increasingly drawing European interest, Showcase continues to thrive as it builds on the latest technology developments, presenting them through fresh and exciting new concepts.

Showcase has gained an industry reputation for its networking opportunities and there will be several social gatherings taking place alongside Showcase including the AV Magazine party which will bring day one to a close.

You can register here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..