Digital Signge Summit Reveals Rise of Programmatic in DooH

DSS Europe 2017 delivered on its promise to provide a business roadmap for the international Digital Signage and DooH industry as record numbers of delegates attended the two-day conference and expo in Germany.

Attendance at DSS Europe, the first to be held at the ICM – Internationales Congress Center München, was the highest in its 11-year history. Almost 700 attendees came to the conference and expo representing an increase of 53 percent on the 2016 edition.

The conference, comprised of keynotes, presentations and panels, explored Digital Signage and Retail Experiences alongside DooH and Smart Cities. The twin-track programme provided delegates with exclusive market intelligence on new products and technologies and their application in real world strategic business scenarios.

At the forefront of the debate was the key role Digital Signage will play in the evolution of the ‘bricks and mortar’ store and how retail businesses might engage with the consumer in light of digital com-petition. For the DooH conference track the inevitable rise of programmatic was the dominant theme throughout the sessions chaired by Channel Media Editor-in-Chief Bob Snyder.

A highlight of DSS Europe included the Evening Event (sponsored by InfoComm International) and Awards which took place at the close of the first day of the conference. The awards were given to three companies in each category, as follows: – Displays (DACH): 1. Samsung Electronics GmbH; 2. NEC Display Solutions Europe GmbH; 3. LG Electronics Deutschland GmbH. Software (DACH): 1. Grassfish Marketing Technologies Gmb. 2. mdt Medientechnik GmbH; 3. Pichler Medientechnik /easescreen Integrator (Germany): 1. Xplace; 2. CANCOM; 3. T-Systems. International. Integrator (Austria): 1. feratel media technologies; 2. DMS Digitale Mediensysteme; 3. Pichler Medientechnik. Integrator (Switzerland): 1. JLS Digital; 2. Westiform Holding; 3. ScreenFOODnet.

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A busy show floor adjacent to the conference area ensured that over 30 sponsors and exhibitors were able to make the most of the benefits of the extended DSS Europe opening hours and the new venue were able to offer.

DSS Europe is a joint venture of invidis consulting and Integrated Systems Events, the producers of the Integrated Systems Europe exhibition.

Save the date for Digital Signage Summit ISE takes place on February 7th in Amsterdam.

Information on the Digital Signage Summit event series are available online, go here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..