Digital Signge Summit Reveals Rise of Programmatic in DooH

DSS Europe 2017 delivered on its promise to provide a business roadmap for the international Digital Signage and DooH industry as record numbers of delegates attended the two-day conference and expo in Germany.

Attendance at DSS Europe, the first to be held at the ICM – Internationales Congress Center München, was the highest in its 11-year history. Almost 700 attendees came to the conference and expo representing an increase of 53 percent on the 2016 edition.

The conference, comprised of keynotes, presentations and panels, explored Digital Signage and Retail Experiences alongside DooH and Smart Cities. The twin-track programme provided delegates with exclusive market intelligence on new products and technologies and their application in real world strategic business scenarios.

At the forefront of the debate was the key role Digital Signage will play in the evolution of the ‘bricks and mortar’ store and how retail businesses might engage with the consumer in light of digital com-petition. For the DooH conference track the inevitable rise of programmatic was the dominant theme throughout the sessions chaired by Channel Media Editor-in-Chief Bob Snyder.

A highlight of DSS Europe included the Evening Event (sponsored by InfoComm International) and Awards which took place at the close of the first day of the conference. The awards were given to three companies in each category, as follows: – Displays (DACH): 1. Samsung Electronics GmbH; 2. NEC Display Solutions Europe GmbH; 3. LG Electronics Deutschland GmbH. Software (DACH): 1. Grassfish Marketing Technologies Gmb. 2. mdt Medientechnik GmbH; 3. Pichler Medientechnik /easescreen Integrator (Germany): 1. Xplace; 2. CANCOM; 3. T-Systems. International. Integrator (Austria): 1. feratel media technologies; 2. DMS Digitale Mediensysteme; 3. Pichler Medientechnik. Integrator (Switzerland): 1. JLS Digital; 2. Westiform Holding; 3. ScreenFOODnet.

A busy show floor adjacent to the conference area ensured that over 30 sponsors and exhibitors were able to make the most of the benefits of the extended DSS Europe opening hours and the new venue were able to offer.

DSS Europe is a joint venture of invidis consulting and Integrated Systems Events, the producers of the Integrated Systems Europe exhibition.

Save the date for Digital Signage Summit ISE takes place on February 7th in Amsterdam.

Information on the Digital Signage Summit event series are available online, go here.