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AdMobilize Debuts Its Vehicle Recognition Engine at Digital Signage Expo

AdMobilize today unveiled to the digital signage community its all-new Vehicle Recognition Engine through a live demo taking place in downtown Las Vegas. Throughout DSE 2018 and the weeks following, the Vehicle Recognition Engine, integrated with a downtown digital billboard, will be collecting key vehicle data that’s increasingly demanded by media companies, advertising agencies and brand marketers — those responsible for the purchasing of digital signage-based media.

According to AdMobilize co-founder and CEO Rodolfo Saccoman, the captured data is being streamed to the company’s DSE Booth #2369, where attendees can learn how the platform’s AI and machine learning algorithms anonymously convert raw data into decision-making insights.

AdMobilize says its Vehicle Recognition Engine is the culmination of three years and tens of thousands of collective engineering hours invested in developing proprietary AI and machine learning algorithms sufficiently sophisticated to both detect and recognize vehicles in motion, in real-time, day and night, with remarkable accuracy. The secret sauce of the platform is that AdMobilize’s AI is optimized for low processing-power devices, enabling massive adoption as hardware costs are drastically minimized.

The engine can count cars, assess peak traffic periods, gauge vehicle speed and identify vehicle type — e.g. sedan, SUV, bus, van, minivan, or motorcycle — and upcoming, vehicle brands. All data is fed in real-time — within 10 milliseconds — to an intuitive dashboard for end-user analysis and consumption. Using the information gleaned from the Vehicle Recognition Engine, OOH advertisers and media companies can more effectively target their billboard ads based on captured vehicle analytics, allows them to sell by audiences and optimize the yielding of rate cards.

Here are all the details.

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