According to New AVIXA Research, ProAV Market Still Growing

The corporate market continues to account for the largest segment of ProAV revenue. According to AVIXA’s Industry Outlook Trends and Analysis (IOTA), ProAV solutions for corporate office environments are expected to generate nearly $15 billion in revenue in the Americas in 2018. Growth is expected to be somewhat slower than the overall industry, at 1.5 percent annually from 2017 through 2022. AVIXA’s new 2018 Market Opportunity Analysis Report (MOAR) covering the corporate market examines the opportunities and challenges for providers of pro-AV solutions and technologies.

MOAR: Corporate begins with an exploration of the corporate office worker to understand their workplace needs, behaviors, drivers of satisfaction and usage of technology. Next, the report looks at clients of AV solutions, often referred to as end users, or the influencers and decision-makers involved in pro-AV systems integration projects within corporate offices. Lastly, the report presents the viewpoint of the pro-AV systems integration providers on their successes and trials working on the AV systems in the corporate landscape.

The 2018 MOAR: Corporate offers rich insight into the corporate market. Highlights include:

  • Increasing productivity is the main driver to corporate AV spending. This takes increasingly different forms today, as many office workers are being reached on mobile platforms such as tablets, laptops, and smartphones, rather than via traditional desktops or in conventional conference rooms. Often these mobile devices are brought in by the employees themselves, creating security and content sharing challenges. Workforces are also often distributed, requiring collaboration technologies for empowering teams.
  • Despite mobility, organizations are pulling the focus back to the office environment. While companies still seek to provide workers the flexibility to determine when and where they can do their best work, a growing faction of corporate America is attempting to create more innovation by bringing employees back to home base. AV technology implementation is the way for companies striving to make the office a modern workspace, in part by improving user experiences.
  • Corporate sizing of project plans affirms the size and scope of the pro-AV opportunity. Given the broad and diverse challenges faced by the current business environment, decision-makers remain focused on upgrading or installing audiovisual technologies and solutions to support office workers. This is reflected in increased planned capital expenditure among corporate technology managers to the tune of approximately $181 billion in the U.S. for 2018. This translates to nearly $12 billion in AV systems investments this year.
  • Consistent with an office focus, plans emphasize collaboration space. Project plans focus mostly on upgrading AV products and services that are utilized in conference rooms, both large and small as well as incorporating AV technologies like audio equipment and capture and production equipment. Integration of existing key solutions will be a part of these plans, with significant increases for security and surveillance systems and wireless presentation technology.
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MOAR: Corporate is the second in a series of 2018 vertical market studies, with forthcoming reports on sports venues, hospitality, education, and transportation. The retail report was released in May. The corporate report is available for purchase here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..