ISE 2025 is gearing up to be one of the most exciting ProAV events of the year, packed with new technology, immersive experiences, and inspiring keynotes. From esports to AI-powered AV, here are five things to watch for at this year’s show in Barcelona from Feb. 4-7. Make sure to tune into our trade show coverage here.
1. Esports Gets Its Own Arena
ISE is making its biggest push yet into esports with the launch of the ISE 2025 Esports Arena in Hall 8.1, in partnership with LVP – Liga de Videojuegos Profesional (GRUP MEDIAPRO). The space will serve as a live testing ground for the technology powering this industry.
Why it matters:
- Live esports competitions will showcase the latest in gaming displays, immersive audio, lighting, and networking technologies.
- AV integrators will get a firsthand look at how esports venues are designed for live broadcasting, audience engagement, and high-performance gaming.
- The event highlights esports’ influence in education, corporate training, and entertainment venues.
- With esports quickly becoming a major revenue driver for integrators, ISE 2025 is offering participants a dedicated space to explore business opportunities in this sector.
Esports is a billion-dollar industry with an increasing need for integrated AV solutions. Unlike traditional sports venues, esports arenas require ultra-low latency video processing, network redundancy, and immersive audio systems. ISE 2025 provides an opportunity to connect with the manufacturers developing these solutions and understand how AV professionals can capitalize on this growing sector.
2. Sustainability & Smart AV Solutions
Corporate clients and venue operators aren’t just asking for sustainability anymore — they’re demanding it. From energy-efficient control systems to low-power AV solutions, ISE 2025 will be packed with products designed to meet new energy regulations and environmental goals.
What to look out for:
- Lutron’s Vierti Keypad will debut, offering a hybrid load control system designed specifically for the European market.
- Smart building solutions, including energy-efficient lighting control, occupancy sensors, and automated shading.
- Expect to see more manufacturers showcasing products made with recycled materials and designed for low-energy consumption.
- As corporate clients and entertainment venues demand more sustainable technology, AV integrators will need to adapt to meet green building standards and energy efficiency goals.
Energy efficiency isn’t a trend — it’s a requirement. As sustainability standards tighten, AV integrators will need to future-proof their installations with solutions that meet the growing demand for green technology.
3. AI-Powered & Next-Gen Audio Solutions Make an Impact
AI isn’t just changing how we create and consume content — it’s redefining how sound is captured, processed and delivered. ISE 2025 will showcase next-generation networked audio and AI-powered conferencing solutions that are built for the modern workplace and beyond.
What to look out for:
- Shure is debuting IntelliMix Room Kits, complete Microsoft Teams Room systems designed for plug-and-play deployment in corporate spaces.
- Shure is also expanding its Microflex Ecosystem, introducing passive loudspeakers and a networked amplifier to deliver seamless audio integration for conferencing environments.
- SoundTube Entertainment will showcase two new Dante-enabled multichannel amplifiers, the MCA7004t and MCA10004t, offering up to 1000W per channel at 4 ohms and supporting 100V, 70V, 16Ω, 8Ω, and 4Ω configurations.
Conferencing audio is evolving with AI-powered noise reduction and adaptive sound systems enhancing hybrid work environments, while Dante-enabled amplifiers provide scalable, networked audio solutions, reducing wiring complexity and improving both reliability and sound quality.
4. Immersive Displays & Projection Mapping
ISE 2025 is set to deliver a masterclass in large-scale projection mapping, interactive LED displays, and next-gen digital experiences. If big, bold, and immersive is your thing, this is the category to watch.
What to look out for:
- Digital Projection is unveiling a tunnel installation featuring end-to-end projection mapping powered by a single Digital Projection projector.
- Participants will experience advanced warp and blend technology, showing how multi-projector setups can create seamless, large-scale immersive environments.
- Interactive LED displays and holographic projection will be spotlighted, with exhibitors showcasing new applications for retail, entertainment, and experiential marketing.
Museums, corporate events and entertainment venues are going all-in on projection mapping and immersive AV, and integrators need to keep up. With AI-driven auto-calibration making projection mapping easier and cheaper, there’s no excuse not to get on board.
5. Keynotes on AI, Art, and the Future of AV
ISE 2025’s keynote lineup features industry thought leaders tackling some of the biggest trends shaping the AV industry.
Opening Keynote – Brian Solis (Feb. 4, 5:15 p.m.)
- A digital analyst and futurist, Solis will unpack how AI is reshaping ProAV, from automation to collaboration to content creation.
- Expect a deep dive into AI’s role in business strategy and the future of AV integration.
Creative Keynote – Quayola (Feb. 5, 3:30 p.m.)
- The Italian digital artist will share insights into his AI-driven projection mapping and immersive digital art installations.
- His keynote ties into a live projection mapping event on Feb. 1-2 at Casa Batlló in Barcelona, giving attendees a chance to see his work in action.
As AI’s role in content creation and automation continues to grow, AV professionals must adapt to emerging technologies, while the mainstream adoption of projection mapping and digital art in public spaces and events requires integrators to stay ahead of the evolving creative landscape.
ISE 2025 is shaping up to be one of the most important ProAV events of the year, packed with new product launches, interactive experiences, and insights from industry leaders. From esports and AI-powered AV to sustainability and immersive projection mapping, the show floor will offer a firsthand look at the future of ProAV technology.
Stay tuned to rAVe [PUBS] for live updates and coverage from Barcelona here!