Oh, standards. Today Dr. Fred Ampel stands on his soapbox and rants a bit about standards in the industry, with his amusingly-titled column, Is It a Standard If Nobody Uses It?
I recently wrote and compiled a lengthy standards guideline document for advertising in digital signage (DOOH), so I feel his pain. (Read it here!
It’s totally free!) But I did appreciate the opportunity to use my favorite xkcd comic
. You’re welcome, fellow nerds.
Speaking of Dr. Ampel, he also very nicely asked if I would tell everyone about his upcoming webinar on July 24th about how to sell to houses of worship. So here it goes: It’s free! You should watch it! He’ll help you find HOW decision makers and navigate the nuances of this unique vertical. Register here.
And it wouldn’t be a rAVe introduction if I didn’t tell you to go check out some of our trade show coverage. Our InfoComm 2019 coverage is here