Today, We’re Launching THE rAVe Agency

As you may know, I have been teaching both new media advertising and branding at the University of North Carolina (UNC) for more than 10 years now. Nearly my entire professional life has been spent in marketing and branding and I was excited when the dean of the School of Media and Journalism (where advertising and PR live at UNC) asked me to join the faculty to help with the program’s evolution from traditional advertising and PR to one that was future-focused on digital and social media strategy, creative and execution.

I am honored to have helped in both curriculum development and teaching, as an assistant professor, in what has become recognized by most int he industry as a top-five journalism program.

You may have even met some of my students over the years as we’ve taken the top performers to numerous events to help in news gathering (with rAVe [NOW]), experiential marketing (with THE GAME), social media marketing and branding. Those same students now work at tech firms like Facebook, Amazon, Apple and Google and at ad agencies like Ogilvy, McCann, R/GA, Droga5 and Weiden+Kennedy, among others.

But for the past two years we’ve been hiring the best of the best for ourselves. For: THE rAVe Agency.

THE rAVe Agency brand is new but, the services and talents aren’t. In fact, we’ve been providing marketing consulting, creative development, social media marketing management and I’ve been the keynote speaker at well over 300 industry events. But, now as THE rAVe Agency, we have consolidated all that we do under one umbrella to exclusively serve the AV industry — think of us as THE ad agency for the AV industry.

Oh, by the way, [PUBS] isn’t going anywhere. In fact, our publications division has grown, a lot – we just added a new vertical market eNewsletter aimed at the UCC (Unified Communications and Collaborations) market, following our amazingly successful launch of the AV Buyers.Club — the industry’s ONLY end-user focused website and eNewsletter. We’re adding more columnists and writers, in fact, to cover more shows — you’ll see, our coverage won’t just include InfoComm, ISE, DSE and CEDIA. We’re adding two more big shows in 2019! So, if you aren’t already subscribing to UCC or want to explore all our vertical market eNewsletters, just go here as they’re all described on our subscription page. This means you’ll see more coverage then ever before in 2019!

But, if your company needs better marketing, more social media presence or engagement, new branding or even just a keynote speaker for your next big event, take a look at all that we’re able to do for you at THE rAVe Agency. Unlike some so-called industry publications who are adding “content-marketing” services to their repertoire and calling them marketing, we’re truly a full-service creative agency.

And, oh by the way, we invented a new way to see AV installs and trade show booths using VR (virtual reality). Have a peek: — our system is not only compatible with every VR headset on the market but also any web browser on a computer or smartphone. Try it out (and if you don’t have a headset, we’ll send you one for free!

In the meantime, keep reading rAVe and thanks for support our mission to continue to be THE #1 Publication in AV. Period. And, that same passion and dedication will make us THE #1 Creative Agency in AV, too.

Thanks to Dave Haynes of Sixteen:Nine, who already wrote up our new company!

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at