Ask a qualified fitness professional what the best workout and nutrition regimens are, and they’ll tell you that the best one is the one you can consistently stick with because that’s how results are achieved: consistent effort over time. Just like working out and eating healthy, the best business systems are the ones that get […]

Built for AV system integrators, XTEN-AV today announced the launch of its cloud-based platform to transform how AV system integrators design and execute their projects. The platform follows AVIXA’s published standards and guidelines to enable users to design for different spaces more accurately and efficiently. XTEN-AV offers an extensive library of audio-visual brands and products […]

One buzzword/acronym that gets thrown around a lot is CRM, short for customer relationship management. It can be a large, unwieldy concept and what CRM looks like for a business can be a lot like the parable of the five blind people, each trying to describe an elephant, by only touching one part of it. […]

Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

Kelly Eisel Marketing Copywriter, Industry Weapon Breaking news, social media feeds, emergency alerts- all of these sources provide a huge contribution to viewership rates. Audiences want visually appealing, stimulating, and relevant content from your signage. Content can easily become boring and repetitive if it’s not integrated correctly. Even the most dedicated content and communications team […]